CAA South Central Ontario (SCO) recently had the opportunity to work with Canadian Better Living (CBL) to shoot a segment for their Mom Squad television series. CBL provided a wonderful, comprehensive sponsorship package that combined general and targeted online elements with the television segment. The multifaceted package allowed us to create brand awareness, extending beyond our core, most-recognizable services and track an offer through a combination of channels providing us with data to consider for future promotions. The team we worked with was extremely flexible and accessible. Once the scripts were approved, a shoot date was promptly scheduled and the day on-set went very smoothly. A beautiful set, professional production team and wonderful host made it a pleasure to shoot the Mom Squad interview. The team provided great direction, and offered recommendations for script inclusions, demonstrating that they were not only prepared but truly understood and cared about our product. CBL was also very accommodating when it came to the online elements; they provided an extra teaser video for promotion, allowed additional tracking to be put in place, and shifted air dates to better suit business goals. Open communication, along with easy-to-use file sharing websites, made it simple to review assets and provide feedback to the team. The opportunity provided great exposure with minimal effort for my team, as CBL took care of the details, creative production, and copy, which only required initial input and approvals from CAA SCO. We were extremely satisfied with the segments, the professionalism of the CBL team, as well as the production process. I would highly recommend this sponsorship package to any company looking for a straightforward and stress-free way to promote their products, services, or expertise to moms across Canada.

I wanted to thank you and the whole team on our recent Critical Illness Insurance campaign. From the project kick-off right, through to the final airings of our campaign elements, our experience was first class. It was of particular importance to us that our spokesperson, Nancy Schafer, had the best possible opportunity to succeed given her relative lack of experience with broadcasting. The professionalism and patience of your crew ensured that Nacny was able to deliver an excellent segment. I greatly appreciated the responsiveness, patience and flexibility of your team throughout the creative development process. You understood the unique challenges our organization faces and always found a way to make it work. I’m looking forward to the upcoming campaigns we will be working on together. The team we worked with was extremely flexible and accessible. Once the scripts were approved, a shoot date was promptly scheduled and the day on-set went very smoothly. A beautiful set, professional production team and wonderful host made it a pleasure to shoot the Mom Squad interview. The team provided great direction, and offered recommendations for script inclusions, demonstrating that they were not only prepared but truly understood and cared about our product. CBL was also very accommodating when it came to the online elements; they provided an extra teaser video for promotion, allowed additional tracking to be put in place, and shifted air dates to better suit business goals. Open communication, along with easy-to-use file sharing websites, made it simple to review assets and provide feedback to the team. The opportunity provided great exposure with minimal effort for my team, as CBL took care of the details, creative production, and copy, which only required initial input and approvals from CAA SCO. We were extremely satisfied with the segments, the professionalism of the CBL team, as well as the production process. I would highly recommend this sponsorship package to any company looking for a straightforward and stress-free way to promote their products, services, or expertise to moms across Canada.

You and the others at CEG obviously put enormous effort into being very customer-focused, as I have been nothing but impressed at your responsiveness to my needs throughout our work on the production of the segment to air on the Canadian Better Living program. This dedication has led to an impressive segment – “Living with Type 2 Diabetes” -that sheds ight on the psycho-social challenges of living with diabetes as illustrated in the DAWN2™ data. This sensitive topic obviously required care to ensure the right note was hit with the audience, and I’m pleased to report that it has been an unqualified success. This initiative not only met its objective of creating awareneses of the issue in Canada, but is also being shared with all 17 countries who participated with the DAWN2™ study as a best-practice to implement locally in an effort to do the same. I know that this success is due to your dedication to ensuring my objectives were met, and because all of the components were completed with high quality and on-time. For this, I am grateful. I also want to mention how appreciative I am of how you responded to my “extra” requests no matter how late I made them and how difficult they were to implement – you just made them happen. It has been my pleasure to work with you, Suzy and Isabelle, and I look forward to our next project.